Kingsdown's MySide makes splash in Shenzhen

Mattress producer Kingsdown and Hong Kong-based manufacturer and retailer Airland officially unveiled their licensing partnership at the Shenzhen International Furniture Fair in March.

As part of the partnership, which was announced in fall 2012, Hong Kong-based Airland will open 34 retail locations in 2013 that showcase Kingsdown’s MySide product line and its bedMATCH sleep diagnostic technology. Product will be manufactured at Kingsdown plants in the United States and at Airland’s Shenzhen plant. Airland also will participate in joint product development with Kingsdown, and all products will be tested and certified by Kingsdown’s Sleep to Live Institute.

At the Shenzhen show, the Chinese company introduced MySide products with much fanfare and advance publicity, a news release said. Airland had 200 staff members on hand in its space after sending 1.2 million text messages and 20,000 invitations to retailers across China. Read full article at BedTimes...