Kingsdown Expands Presence In Asia With First Indonesian Licensee

Expanding its reach in Southeast Asia, top 10 bedding producer Kingsdown Inc. announced it launched a new licensing deal with the Massindo Group, a leading Indonesian mattress and furniture manufacturer. This move marks Kingsdown’s first entry into Indonesia.

With this partnership, plans are in place to open five retail “Sleep Centers” this year featuring Kingsdown’s MySide® product line and bedMATCH™ sleep diagnostic technology. With 11 state-of-the-art manufacturing facilities in different cities in Indonesia, Massindo Group is fully equipped to produce Kingsdown branded product. Massindo already has one factory outfitted with Kingsdown’s exclusive Inline Comfort Support Analysis (ICSA) machine designed to test each finished mattress to ensure it meets strict support standards. That facility is now fully operational and making five innerspring MySide product lines to service its first two Kingsdown retail locations, which opened this year in Indonesia’s capital city, Jakarta.

“Indonesia is a key market for Kingsdown as we continue our growth in Asia, so we’re thrilled to be working with the Massindo Group. As one of the fastest growing bedding manufacturers in the country, it is a great ambassador for our brand,” said Kingsdown President and CEO Frank Hood. “U.S. products and brands are truly prized in Indonesia, and with the science behind MySide, we offer some great points-of-difference from our competitors, which we believe consumers will appreciate.” Read full article at Furniture World...

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